Deconstructing Elsie

Nava Atlas

Deconstructing Elsie, 2014

Digitally Printed

This book uses vintage dairy advertisements to illustrate the parallels between the exploitation of cows in the dairy industry and the oppression of women as a result of the patriarchy. Annotating the misogynistic Elsie the Cow advertisements with disturbing facts about the health, environmental, and ethical consequences of Big Dairy, Nava Atlas reveals the harsh reality of raising animals for the commodification of their reproductive systems.